Digital Marketing Techniques

Digital marketing has the luxury of endurance in the market. With the unfolding of modern technologies and superiority of Digital Marketing, businesses are doing all that they can do to fit in the speed. Almost every business is changing their plans of actions into digital one, or applying existing marketing strategies with digital marketing techniques.

The 5D’s of Digital marketing –
Digital Platforms –

The digital platform market is one of the fastest growing markets. It consists of many services which symbolize a unique collection of software and hardware services of a company which is used to deliver its digital strategy.

Importance of Digital platforms:
  • Allows companies to seek business models that bring together multiple buyers and sellers.
  • It helps in creating competitive advantage
  • It helps in personalizing learning opportunity in corporate
  • It’s a key to educational success
  • It provides collaborative leaning environment

Digital Media

We are living in a world which is populated by digital media products. It’s a blend of technologies and content which requires a team of professionals with diverse skills, including technical skills, analytical skills, artistic skills and production skills and all these skills needs to be balanced by the professional team of experts.

The products of Digital Media are:
  • E-Commerce
  • Animation
  • Social Media
  • Games
  • Video
The products of Digital Media are:
  • Mobile Applications
  • Websites
  • Location based services
  • Augmented reality
  • Virtual reality
  • Data Visualization

Digital Devices

The competition is increasing day by day and the people are demanding Smartphone’s at lowest cost, even the companies are fighting for higher market shares. With the growing capacities of digital devices, new terms are developing to identify the capacities of memory, processers and disk storage space.

Types of digital devices –
  • Input devices such as scanner, keyboard, mouse
  • Output devices such as printers and speakers
  • Mobile computers
  • Desktop computers
  • Laptop computers
  • Tablet computers
  • Storage devices such as Flash Drives
  • E-readers
Digital Technologies

Digital Technologies have changed our way of living, thinking, communicating, working and playing. The digital transformation helps in improving profitability, boost up the speed for product marketing and converts customer satisfaction into loyalty. Moreover, this digital age will continue to develop and innovate throughout years.

Prosperity of Digital Technologies –
  • Saves your time
  • Expands your knowledge
  • Stay up to date with current affairs
  • Avails online banking, paying bills, paying car taxes, online shopping
  • Makes easier to compare anything
  • You can pursue your hobbies and interest

Digital Data

Digital Data is that data which shows different forms of data using specific machine language systems which can be interpreted by various technologies. For example, binary system, it helps in storing complex audio, video or text information in binary language i.e. Zeros and One.

Prosperity of Digital Data –
  • You can use data to assure campaigns and your target audience
  • Helps you to identity themes and topics which are popular
  • You can get an idea about what the audience wants to hear
  • Helps you to become more flexible in online communication
  • The data which is generated in past and the data that will be generating in future can be the foundation of Digital Transformation.
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